Retailer! You just had your best/worst Black Friday weekend, now what?

Retailer! You just had your best/worst Black Friday weekend, now what?

So we were checking in with our small business friends yesterday seeing how Black Friday and Small Business Saturday went. We received this text back from one of them, “we 2x our Black Friday sales last year and 5x our SBS sales... also yesterday was not only our best day yet but it was more than double our best day.”

Holy shit.

I don’t care what business you are in, that sounds like a great weekend.

But now what? What do you do with the cash, the opportunity, the rest of the year?

Here are some of the best tactics we have deployed to maximize an amazing weekend.